Buy Your Way to the NYT Best-Seller List?
When my first novel came out, I had no notions of being a best-selling author. My goal was simply to sell enough copies to make my publisher happy and ensure future contracts. An odd thought struck me. Hey, I know how to be a best-selling author. I just need to be rich enough. I could give tons of money to a friend, who could then buy up all my copies. Then my publisher could proclaim that I have an instant best seller! Does that idea sound fanciful? Not so fast. It appears that others have entertained the same idea. I recently saw an article in World magazine about Mark Driscoll, pastor of Seattle’s Mars Hill Church, who authored the book Real Marriage. According to the article’s author, Warren Cole Smith, Mars Hill Church paid a marketing company up to $210,000 to ensure Driscoll’s book made the New York Times best-seller list. How exactly the marketing…Read more